NOVEMBER 2024
ISSN 2835-9771
FINANCIALSERVICESREVIEW.COM
JUSTIN HIGHTOWER,
NATIONAL SALES DIRECTOR
GOLD STANDARDS OF
CUSTOMER-CENTRICITY
AND TRUST IN EVERY
PURCHASE
PRECIOUS
METALS IRA
COMPANY
OF THE YEAR
2024
12
NOVEMBER 2024
C O V E R S T O R Y
For us, it
comes
down to the
level of trust
our clients
have in the
individuals
who work
here
JUSTIN HIGHTOWER,
NATIONAL SALES DIRECTOR
13
NOVEMBER 2024
GOLD STANDARDS OF CUSTOMER-CENTRICITY
AND TRUST IN EVERY PURCHASE
or over a decade, Priority Gold has stood as a dependable ally for its clients, offering stability in
times of uncertainty. The company has made trust the foundation of its approach, redefining
what it means to purchase precious metals by prioritizing the financial well-being of its clients
above all else.
“We’re not in the business for profits and our bottom line. We want the best for our
clients,” states Justin Hightower, national sales director at Priority Gold.
This client-centric philosophy has fostered long-lasting relationships rooted in genuine care and
commitment to acting in the best interest of each client.
Navigating today’s complex financial landscape demands personalized strategies. Priority
Gold offers tailored solutions in gold, silver, platinum and palladium. Whether through direct
cash purchases or rolling over retirement accounts like IRAs and 401(k)s into precious
metals IRAs, the company provides multiple avenues for clients to diversify and fortify
their portfolios.
Acquiring precious metals has become essential due to the diminishing value of fiat
currencies. Tangible assets backed by intrinsic value are a stable alternative. These
assets provide resilience against economic instability, giving individuals confidence
in the security of their financial future.
The relevance of this approach is amplified by the challenges facing the
U.S. economy. Interest payments on the national debt now exceed $1 trillion,
creating a self-realizing cycle of borrowing that drives up inflation and erodes
the dollar’s value. This scenario leaves
millions
of
Americans
financially
vulnerable, underscoring the need for
diversification strategies that shield
against such volatility. Consumers are
feeling the strain as everyday expenses
climb. Over the past three years, food
prices have surged by 20 percent,
electricity costs by 25 percent, and
housing expenses by 30 percent. Wages
haven’t kept pace, making it increasingly
difficult for many to afford necessities.
PRECIOUS
METALS IRA
COMPANY
OF THE YEAR
2024
By Jeff Rodriguez
Amid these economic pressures, diversifying with assets with
intrinsic value outside the conventional monetary system hedges
clients against currency devaluation and the financial uncertainty
affecting everyday life.
“When people put their wealth into gold and silver, forms of
money that can’t be printed, they don’t suffer these consequences.
Their situation is much more tenable, as the value of their assets
rises with inflation and offsets all the unexpected costs other
people see,” says Hightower.
Quality and authenticity are paramount when purchasing
precious metals. Priority Gold offers a carefully curated selection
of U.S.-minted gold and silver coins and bars known for their
universal desirability and reliability. The company provides
exclusive numismatic items for those with specialized interests,
like the Four Nations 2024 Gold Bullion Coin Range—a limited-
edition series minted by The Royal Mint that blends the heraldic
symbols of England, Scotland, Wales and Northern Ireland.
Trust is reinforced through rigorous standards and
verification processes. Priority Gold sources products from
dealers certified by the Numismatic Guaranty Corporation
(NGC) and Professional Coin Grading Service (PCGS), agencies
renowned for their stringent quality controls. Each coin or bar
undergoes spectrometry and X-ray testing before delivery,
ensuring authenticity and eliminating doubt about the products’
legitimacy.
Diversification is key to a resilient portfolio. Priority Gold
helps clients balance reliability with exclusivity by offering
well-established products and collectible items. The company’s
personalized
guidance
helps
clients
navigate
economic
fluctuations, supporting efforts toward long-term financial
stability and potential growth.
Building Relationships as Precious as Your
Assets
The journey with Priority Gold begins with an in-depth initial
consultation, during which clients articulate their financial
objectives, retirement needs and associated timeframes and gain
a deeper understanding of how precious metals can complement
their retirement plans.
Dedicated account managers listen attentively and ensure
that advice and recommendations are tailored to each client’s
requirements. Comprehensive insights into the benefits of a
Gold IRA are offered, including its tax advantages, growth
potential and role in portfolio diversification.
“For us, it comes down to the level of trust our clients
have in the individuals who work here. By having these
conversations, clients feel the integrity we uphold as a
company,” says Hightower.
Following the consultation, Priority Gold’s specialists
assess financial goals, time horizons and risk tolerance to
determine the selection of precious metal. Then, they devise
a personalized strategy that aligns with each client’s financial
objectives. Once the selections are made, Priority Gold
handles the entire process, from setting up the Gold IRA
and managing the necessary paperwork to coordinating with
custodians and depositories.
Priority Gold remains updated on client financial
objectives through routine consultations and feedback.
This proactive approach allows for adjustments in the
strategy based on market trends and personal circumstances.
Recognizing that ‘informed clients are empowered clients,’
Priority Gold offers clients a comprehensive tracking portal
that provides real-time visibility and insight into their
precious metal holdings.
It stays deeply attuned to market trends to ensure clients
receive the most up-to-date and well-informed investment
strategies. A culture of continuous education is fostered
where brokers dedicate significant time to learning about
the latest developments in the global economy, the dollar’s
value, the banking system and emerging digital currencies.
They attend conferences and regularly meet to share valuable
insights and knowledge.
Priority Gold subscribes to a platform designed for high-
net-worth financial and wealth advisors. This platform tracks
key economic indicators such as debt levels, interest rates and
bankruptcy filings and provides real-time economic data from
the Federal Reserve and other government sources. This gives
its experts an edge in understanding market fluctuations and
We’re not in the business
for profits and our bottom
line. We want the best for
our clients
anticipating financial risks. Armed with this valuable data,
they keep clients informed, allowing them to make sound,
data-driven decisions regarding their precious metals.
By partnering with Priority Gold, clients are not just
purchasing precious metals but establishing a long-term
relationship with a dependable ally dedicated to their success.
This commitment to customer-centricity has resulted in
personalized service and ethical practices, earning Priority
Gold high ratings from reputable organizations like the
Better Business Bureau and TrustLink.
Commitment to Client Success
Priority Gold’s dedication to building strong customer
relationships drives its team to go the extra mile. Its team
exemplifies this commitment by building trust through
personal interaction and knowledge-sharing, leading to better
business outcomes and mutual benefits. This dedication has
empowered numerous clients to achieve greater financial
stability and independence.
Consider the story of William, a client who approached
Priority Gold after suffering a staggering loss of $220,000,
nearly half his initial $500,000 investment. The Priority Gold
team meticulously analyzed his situation and recommended
strategic investments in precious metals. So far, William has
recovered approximately 80 percent of his losses and is in a
stronger financial position.
Even more compelling is the journey of Joe Hutchinson,
who began his relationship with Priority Gold nine years
ago. Starting with a modest $25,000 investment in gold and
silver, Hutchinson witnessed firsthand the trustworthiness
and expertise of Hightower and his team. Impressed by
their ability to manage and liquidate investments effectively,
he gradually increased his stake to $1.5 million across his
family's portfolio. While the gold market increased by 50
percent, Hutchinson's portfolio soared by an impressive 120
percent. This partnership shaped his family's fortune and led
Hutchinson to become Hightower's mentor.
At the core of Priority Gold's culture of trust and integrity
is company head Scott Courtney, whose philanthropic efforts
set the tone for the entire organization. Beyond his nonprofit
work, Courtney and his wife have transformed trailers
into mobile barbershops and kitchens, spending weekends
providing haircuts and meals to people without homes. This
spirit of community service permeates the company, with
every Priority Gold employee sharing this mission of caring
and service.
Supporting Courtney is a team of experienced professionals
dedicated to helping clients achieve their financial objectives.
Many of its brokers bring over three decades of experience
in the precious metals industry, with expertise spanning
market intricacies and a passion for numismatics. Their
comprehensive knowledge allows them to serve as trusted
advisors at every level. Complementing this expertise is a
dedicated IRA department that assists clients in transitioning
their funds into precious metals accounts. Understanding
the daunting nature of such financial moves, these specialists
provide guidance and reassurance every step of the way.
As the precious metals market continues to evolve, the
outlook for gold and silver remains remarkably promising.
This year alone, gold's value has seen an increase of 30 percent,
solidifying its position as a strong asset class. Analyzing current
economic trends suggests a similar trajectory in the coming
years. Priority Gold helps investors understand long-term price
projections and the strategic importance of these commodities,
incorporating precious metals into their portfolios to enhance
financial stability in a dynamic landscape.
Committed to remaining a key player in the industry,
Priority Gold is dedicated to helping individuals navigate
the evolving economic environment. Clients trust that their
purchases are grounded in assets with enduring, long-term
value, supported by a company whose mission is rooted in
trust, integrity and exceptional service.
By having these
conversations,
clients feel the
integrity we uphold
as a company