www.prioritygold.com
The Covid-19 pandemic thrust the global economy
into the worst financial crisis in more than a
century. It’s naïve to believe that the world’s
banking systems, trading networks, economic
infrastructure, education programs, and society as
a whole would emerge unscathed. They have not.
We are in the “fallout years,” and this is a highly
volatile and uncertain moment in history. We
find ourselves not only in a post-pandemic world,
but one that is post-truth and post-trust. Faith in
American institutions and government has collapsed. We no longer believe in the safety and security of
U.S. banks, Wall Street, the Federal Reserve, the American Dream, or each other.
Since Covid-19, the U.S. economy has been rocked by stubborn inflation, skyrocketing interest rates,
bank failures, stress in the financial markets, soaring consumer debt, mounting commercial real estate
woes, and unprecedented geopolitical unrest.
It is in this economic and fiscal climate that many Americans are looking to safeguard their assets,
manage risk, and plan for retirement. It is no easy task in an inflationary world threatened by war,
political polarization, unsustainable debt, and de-dollarization.
This is a time to think about safety nets, portfolio protection, and strategic asset diversification. This is a time
to look at the long arc of history to see what has been reliable and secure. This is a time to preserve wealth
and safeguard the future. This is a time to for gold. It has no counter party risk and is a known hedge.
Since 2022, Central banks have been amassing gold at the fastest pace on record. They hold gold to
diversify their reserves, prop up their currencies, and guard against global perils. Imagine, being able to
protect your wealth with the same financial safety net as some of the most powerful central banks in
the world.
1 https://www.thestreet.com/finance/why-central-banks-are-buying-and-selling-gold
What is it that central banks know? Perhaps that if the dollar slides, cryptos evaporate, real estate collapses,
equities crash and the bond market melts down — gold could likely be The Last Asset Standing.
“Central banks bought a staggering $70 billion of gold in 2022 – the most since 1950 – as
heightened macroeconomic and geopolitical uncertainty drove governments to accumulate the
precious metal … Central banks buy the world’s “favorite safe haven” because it retains its value
against volatile currencies or falling bond prices. Simultaneously, investors don’t need to rely on
any particular issuer or government to trade it.”1
I. Introduction. The Fallout Years