The financial landscape has shifted. The U.S. dollar has weakened, national debt has
climbed past $38 trillion, and global trade is quietly moving away from long-standing
norms. At the same time, inflation remains persistent, interest rates stay elevated, and
markets have become increasingly concentrated.
For many Americans, especially those approaching or living in retirement, these changes
matter more than headlines suggest. Portfolios built for a different era are now carrying
risks that didn’t exist just a few years ago.
Moments like this call for clarity, perspective, and careful decisions — ones grounded in
real assets and long-term thinking.
Defend Your Wealth:
Act Now to Preserve Your Future
PriorityGold.com
Speak with a Specialist — 888-465-3008
Important Disclosures
Priority Gold's (“PG”) brochures and the other information it disseminates are for general educational purposes only. They are not and should
not be considered investment advice. Customers may not rely on these general education/information materials for any purpose. The precious
metals markets, moreover, are fluid and fast changing. Information provided herein may be superseded by intervening events.
PG is not a financial planner, retirement specialist or investment professional. PG does not provide legal advice, tax advice, or retirement-
specific recommendations, and the information it provides does not take into account each customer’s particular economic circumstances and
investment/retirement objectives. Your investment and retirement needs may be different and should be factored into any investment decision.
Each customer is responsible for doing his or her own independent research regarding any decisions he or she makes about purchasing
precious metals through PG or elsewhere. Precious metals may appreciate, depreciate, or stay the same depending on a variety of factors. PG
cannot guarantee, and makes no representation, that precious metals will appreciate or appreciate sufficiently to make customer a profit.
PG’s precious metals prices include a spread (i.e., a fee or gross profit) over and above PG’s cost for the physical precious metals it sells. This
spread covers PG's operating costs (such as rent, marketing and salaries) as well as PG’s profits. PG’s spreads are variable, but range from 2% to
34.99% of the price quoted. For more information about how much your precious metals must appreciate to make a profit, please see the more
detailed disclosures in PG’s customer transaction agreement.
Table of Contents
The Vanishing Dollar:
How Inflation is Eroding Your Wealth
05
The Essentials:
How to Acquire Precious Metals Step-by-Step
17
Golden Word:
Hear From Our Satisfied Customers
25
The New Wealth Shift:
Precious Metals Are Leading the Way
10
Priority Gold:
America's Precious Metals Dealer
23
Platinum Pointers:
Frequently Asked Questions
27
The Dollar’s Breaking Point:
What the Markets Just Exposed
08
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The Vanishing Dollar: How
Inflation Is Eroding Your Wealth
Picture this:
It’s 1970, and you’re buying your first new car. The price tag reads $3,543—reasonable, right?
Now, fast forward to today. That same car, adjusted for inflation, should cost about $27,035.
But when you walk into the dealership, you’re staring at a price closer to $48,7591a.
What happened?
It’s not just the car that’s more expensive—everything is. The dollar you held so confidently
back in the 70s has lost its power, its strength chipped away year after year by the silent
thief of inflation. Back then, $1 stretched a long way. Today, you’d need over $8 to buy what
$1 could in 1970.
1970 Average New
Car Price: $3,543
2025 Average New
Car Price: $50,0001b
1a. https://b2b.kbb.com/dealer-resources/news/new-vehicle-prices-down-december-2023-2/
1b. https://www.kbb.com/car-news/new-record-average-new-car-prices-surpasses-50000
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The Shrinking Power of $1
Once upon a time, one dollar could actually buy something meaningful. In 1930, one dollar filled
up your entire gas tank. By 1950, it bought about three gallons. By 1970, it bought roughly one
and a half gallons as inflation accelerated and the dollar lost its anchor to gold. Fast forward to
today. In 2025, one dollar does not even buy a quarter of a gallon of gas2. With the national debt
now above $38 trillion and inflation eating away at purchasing power year after year, the dollar
buys less every month. This is the real impact of inflation. It is the slow erosion of your savings.
The silent tax that drains the value of every dollar you earn. And it is why more people are
questioning whether paper money can survive what comes next.
Here is a look at how many gallons of gas one dollar could buy across each decade:
THE DECLINE OF THE U.S. DOLLAR OVER TIME
2. https://finance.yahoo.com/news/gas-prices-every-decade-since-110002903.html
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3. https://www.rew.ca/guide/articles/the-impact-of-covid-19-to-the-real-estate-market-vs-the-2008-financial-crisis
The Financial Storm: Navigating Today’s Unpredictable Economy
A Shrinking Paycheck and Savings
The financial landscape has thrown us more curveballs than anyone expected. The 2008
stock market bubble showed how fast wealth can disappear when speculation gets out
of control. Then the COVID-19 pandemic turned the world on its head and exposed just
how fragile the system really is. If you were not holding gold or silver, you felt the hit. Real
estate, once a reliable bet, buckled during the 2008 housing crisis and struggled again in
parts of the market during the pandemic fallout 3. But the newest threat is even bigger. The
surge in AI stocks has created one of the most crowded trades of the decade, with prices
rising much faster than earnings. Goldman Sachs and Morgan Stanley have both warned
that the market could see a 10% to 20% pullback as the AI boom cools and investors
confront a much weaker economic backdrop.
Meanwhile, digital currencies like Bitcoin continue to swing wildly. Their sharp rallies and
steep drops prove that they cannot replace real stability in an unstable world. Add in global
turmoil from wars, geopolitical shocks, and rising political tension, and it becomes clear
that relying on paper assets alone is a dangerous strategy.
But it’s not just the rising prices you need to worry about—your paycheck and retirement
savings are also losing ground. While the dollar amount in your accounts might be growing,
its true value might be steadily shrinking. Back in the 70s, your income and savings provided
real security, covering expenses with ease. Today, despite earning more and saving
diligently, the relentless rise in living costs outpaces everything, quietly draining away your
purchasing power and financial stability. Inflation is eroding the value of your hard-earned
money, making it more crucial than ever to shield your wealth before it’s too late.
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Recent market behavior has exposed vulnerabilities we haven’t seen in decades. After
suffering its sharpest annual decline since the mid-1980s, the U.S. dollar has continued to
weaken as global confidence shifts, trade dynamics evolve, and policy uncertainty persists.
What began as a warning has now become a trend.
A Global Shift Away From the Dollar
More than 137 countries are actively accelerating plans to reduce dependence on the
U.S. dollar. One of the most telling developments is Project mBridge — a China-led digital
settlement network being tested by China, the UAE, Thailand, and Hong Kong. mBridge
allows nations to settle trade without using the U.S. dollar. Since its initial testing phase,
participating countries have moved billions through the system, signaling that alternatives
to the dollar are no longer theoretical.
As adoption expands, the dollar’s dominance continues to erode — along with the
purchasing power of every dollar held inside checking accounts, IRAs, and 401(k)s.
The New Bubble Nobody Wants to Admit
At the same time, the AI stock boom
has gone from excitement to concern.
Stocks in the AI sector have climbed far
faster than their earnings or cash flow
can justify. Now, Goldman Sachs and
Morgan Stanley have both warned of
a 10–20% market pullback. Valuations
across tech look eerily similar to 1999.
Hedge funds are reducing exposure to
AI-heavy positions. If that correction
hits, retirement portfolios concentrated
in stocks could feel the pain instantly.
The Dollar’s Breaking Point:
What the Markets Just Exposed
PriorityGold.com
What This Means for You
Recent market history has made one reality clear: Traditional portfolios tied entirely to the
U.S. dollar face growing structural risk.
Between:
Meanwhile, the Debt Crisis Has Gone Nuclear
The U.S. national debt has surged past $38 trillion — a level most economists once called
“mathematically impossible.” That debt fuels inflation. Inflation erodes the dollar. And a
weaker dollar makes everything from food to housing to healthcare more expensive.
A falling U.S. dollar
A global shift to digital trade systems
An AI-driven stock bubble
A $38 trillion national debt
Rising geopolitical instability
…it’s no longer enough to rely on paper assets alone.
This is exactly why more Americans — and central banks — are shifting into physical gold,
silver, platinum, and palladium.
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Few assets shielded and grew wealth in 2025 like precious metals. Gold, silver,
platinum, and palladium all delivered powerful gains while inflation persisted, the dollar
weakened, and markets stayed volatile.
Gold: Your Go-To Choice
Gold surged approximately 65% in 2025, climbing to repeated
record highs as central banks accelerated purchases to reduce
dollar exposure. With sovereign debt expanding and currency
risk rising, gold reinforced its role as the global standard for
monetary stability and long-term wealth preservation.
Silver: The Perfect Complement
Silver was one of the strongest-performing assets of 2025,
soaring roughly 144% for the year. Industrial demand
accelerated while supply deficits widened, pushing silver to
new highs and highlighting its dual role as both a monetary
metal and a critical industrial resource.
Platinum & Palladium: Under-the-Radar Guardians
Platinum delivered one of the most surprising moves of the
year, gaining more than 120% in 2025 as supply tightened
and automotive demand rebounded sharply. Palladium
also posted strong gains, rising roughly 80%, supported by
industrial usage and ongoing geopolitical supply constraints.
The New Wealth Shift: Precious
Metals Are Leading the Way
10
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In a Volatile World, Not All Assets Are Equal
In this unpredictable financial landscape, one thing is clear. Not all assets are created
equal. While the dollar has steadily lost its value over the past year, gold and silver have
taken off. They are not just holding their value. They have powered upward in 2025.
In 1970, gold traded near $35 per ounce5 and silver near $1.806. Fast forward to the end
of 2025, and gold sat above $4,500 per ounce7, while silver exceeded $806.
That translates to cumulative gains of more than 13,000% for gold and over 4,300% for
silver across this period.
During 2025 alone, gold rose roughly 65%, silver surged approximately 140%, platinum
climbed more than 115%, and palladium advanced about 75%. These performance
numbers reflect broad demand — from monetary diversification to industrial use — as
investors responded to persistent inflation, global debt dynamics, and currency pressures.
As markets continue to navigate uncertainty in 2026, these metals remain viewed by many
as foundational stores of value and strategic components in long-term asset planning.
5. https://www.macrotrends.net/1333/historical-gold-prices-100-year-chart
6. https://www.macrotrends.net/1470/historical-silver-prices-100-year-chart
7. https://investingnews.com/daily/resource-investing/precious-metals-investing/gold-investing/highest-price-for-gold/
11
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1970
1980
1990
2000
2010
2025
8,500
8,000
7,500
7,000
6,500
6,000
5,500
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1000
500
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
GOLD PRICE
SILVER PRICE
PRICE PER OUNCE ($)
1970 – 2025
12
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Gold Prices During Key Events
The price of gold was relatively stable because the U.S. was on
the gold standard, fixed price of $20.67 per ounce.
Gold prices saw significant movement in this decade, starting at
$35 per ounce in 1970 and increasing to $512 per ounce by 1979
due to high inflation and economic uncertainty.8
At the start of 2000, gold was priced at $272 per ounce. By the
end of 2002, as markets adjusted post-bubble, it had risen to
about $348 per ounce.9
Gold started the year at around $833 per ounce and saw an
increase across the year as the recession deepened, ending at
$869, and continuing to rise in subsequent years.10
Gold was $1,517 at the start of the year and surged to $1,887 by
the year-end, reflecting its status as a stable investment during
the global economic uncertainty caused by the pandemic.8
Gold opened 2025 near $2,350 and finished the year above $4,500
per ounce, rising roughly 65% amid persistent inflation, record
global debt, and sustained central-bank buying of approximately
1,000 tonnes.13
1929
1970's
2000's
2008
2020
2025
The Great Depression Onset
Stagflation Period
Dot-com Bubble Burst
Great Recession
COVID-19 Pandemic Onset
Record Highs in an Unstable Economy
8. https://fred.stlouisfed.org
9. https://www.macrotrends.net/1333/historical-gold-prices-100-year-chart
10. https://www.usinflationcalculator.com/inflation/historical-inflation-rates/
13. https://ca.finance.yahoo.com/news/2-big-reasons-gold-prices-233307015.html
13
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Comparing Gold & Silver With Other Asset Classes
Savings
Account
Real Estate
Precious
Metals
Stocks
Bonds
When comparing gold and silver with other asset classes like stocks, bonds, and real estate,
each has its benefits and drawbacks.14, 15
Gold and silver shine for their intrinsic value and stability, historically acting as reliable
havens during economic storms. While they may not generate regular income like stocks
or bonds, their resilience and long-term performance set them apart.
Liquidity
Potential
Returns
Impact of
Inflation
Volatility
Capital
Required
Income
Generation
14. https://www.macrotrends.net
15. https://fred.stlouisfed.org
MARKET RISK
LOWER RETURNS
STABLE LONG-TERM GROWTH
LOW INFLATION PROTECTION
HEDGE
INTEREST
INFLATION RISK
HIGH VOLATILITY
LOW LONG-TERM VOLATILITY
DIVIDENDS
14
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Consider This:
If your account, such as a 401(k), takes a significant downturn, the path to recovery
can be challenging. Diversifying with stable assets is important — you’ve worked hard
to build your savings, and it’s essential to take steps that support its resilience.
Imagine it’s 2008 again. You’re watching the news, the market is plunging, and just like that,
years of savings feel like they’re evaporating. It’s a sickening feeling — one most Americans
will never forget. Back then, retirement accounts weren’t just down… they were destroyed.
Families saw 30%, 40%, even 50% of their nest eggs vanish almost overnight. It wasn’t just a
crash. It was a wake-up call. Fast forward to today — and 2025 has proven that the system is
just as fragile as it was back then, maybe even more.
In 2025 alone:
2025 reminded us of something important: Wall Street doesn’t protect you. It exposes you.
But today, you have more tools — and more control — than you did in 2008. You have ways
to step outside the chaos, shield what you’ve worked for, and build real security for the
future. This isn’t just about numbers on a screen. It’s about your vacations. Your freedom.
Your kids’ or grandkids’ education. The peace of mind you want when you retire. And that
starts with choosing assets that don’t collapse the moment a headline hits.
Don’t Let 2008 Happen Again
The AI stock bubble created the most overcrowded trade in a decade, with valuations
rising far faster than earnings. Goldman Sachs and Morgan Stanley both warned of a
10%–20% market pullback as reality catches up.
The U.S. national debt blew past $38 trillion, adding fuel to inflation and crushing
confidence in the dollar.
Moody’s cut America’s credit outlook, warning that surging debt and political gridlock pose
a major threat to long-term stability.
Bond yields spiked, pushing mortgage rates higher and rattling the housing market… again.
Geopolitical shocks — from wars to cyberattacks — sent markets swinging violently week
after week.
15
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Let’s have some fun with a few surprising facts about how today’s economic trends are
making gold and silver the smart choice for your financial strategy:
Surprising Facts: How Economic Trends Boost Gold and Silver
16. https://www.chicagofed.org/publications/chicago-fed-letter/2021/464
17. https://markets.businessinsider.com/news/commodities/gold-price-new-record-interest-rate-cut-recession-fears-2024-8
18. https://libertystreeteconomics.newyorkfed.org/2024/05/taking-stock-dollar-assets-gold-and-official-foreign-exchange-reserves/
19. https://blogs.worldbank.org/en/opendata/precious-metal-prices-pressured-rising-interest-rates-and-weaker-economic-activity
20. https://blogs.worldbank.org/en/opendata/gold-shines-amid-geopolitical-uncertainties
Did you know green energy is a silver lining for silver?
The push for renewable energy isn’t just good for the planet—it’s great for
silver too! From solar panels to electric vehicles, silver is crucial in green
technologies, making it a strategic asset.20
Think global growth only benefits tech?
Guess again! As economies in the U.S., China, and Europe expand, the
demand for silver skyrockets—especially in tech and renewable energy.
Silver’s role in these industries keeps it as a key player in fortifying wealth.19
Did you know the dollar’s ups and downs impact gold and silver?
When the U.S. dollar weakens, gold and silver suddenly become more
attractive (and affordable) to buyers around the globe, driving up demand
and fortifying their value.18
Ever wonder why gold and silver stand strong during
global conflicts?
Geopolitical tensions, like the ongoing Russia-Ukraine situation, have
central banks and individuals flocking to these metals. When the world feels
unstable, gold and silver can offer a reliable shield for your assets.17
Did you know that low interest rates can boost gold and silver?
When central banks like the Federal Reserve keep rates low, people start
looking for ways to strengthen their wealth—gold and silver often become
go-to choices.16
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1. Cash Purchase
Immediate Ownership: Once your purchase is completed and shipped, you can
take possession of your metals—no waiting period, no middleman. Whether you’re
looking for gold coins, silver bars, or bullion, you can add them to your personal
vault as soon as they arrive.
Privacy and Control: When you purchase with cash, your transaction is private,
and your assets remain under your direct control. Store them where you choose,
whether at home or in a private vault.
Liquidity: Precious metals are considered highly liquid, making it easy to convert
them back to cash if needed.
Select Your Precious Metals: Choose from a wide range of gold and silver
forms—coins, bars, and bullion.
Seal the Deal: Finalize your purchase with cash, bank transfer, or check.
Storage Solutions: Decide on the best storage option for your needs, whether at
home or in a private vault. We offer free insured shipping for qualified purchases.
1.
2.
3.
The Essentials: How to Acquire
Precious Metals Step-by-Step
When it comes to defending your financial future, acquiring precious metals is a strategic
move. You have two primary options for adding gold, silver, and other precious metals to
your portfolio:
For those who prefer immediate ownership, a cash purchase offers flexibility and control.
Here’s why it’s a smart choice:
Steps to Buy With Cash:
17
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2. Precious Metals IRA
Tax Benefits: A Precious Metals IRA allows you to buy physical gold and
silver with the benefit of tax-deferred growth, similar to other retirement
accounts, offering a way to diversify your portfolio with tangible assets.
Diversification: Including gold, silver, platinum, and palladium in your
retirement portfolio can add stability and long-term growth potential, reducing
your exposure to market volatility.
Security: Your metals are managed by a qualified custodian and stored in a
reliable depository, ensuring compliance with IRS regulations and the safety of
your investment.
If you’re looking to diversify your retirement portfolio, transferring your retirement into
a Precious Metals IRA is an excellent option.
Here's Why:
How to Acquire Precious Metals
18
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4 Steps to Rollover a 401(k) or IRA to a Precious Metals IRA
1. Call Us to Get Started
Begin by contacting us at 888-465-3008. Our specialists
are here to guide you through the initial steps, helping
you fill out the necessary paperwork for your Precious
Metals IRA rollover. We’ll make the process simple and
easy, answering any questions along the way.
2. Fund Your IRA
Within just a few days, your new Precious Metals IRA will
be funded with the assets transferred from your existing
IRA or 401(k). Once your account is ready, you'll have
the opportunity to explore and select from a variety of
precious metals that best meet your investment goals.
3. Choose and Purchase Your Metals
After selecting the gold, silver, or other precious metals
you wish to add to your IRA, we’ll assist you in purchasing
IRS-approved coins and bars. These assets will be
securely stored in one of our trusted, IRS-approved
depositories, ensuring compliance and safety.
4. Diversify and Strengthen Your Portfolio
A Precious Metals IRA isn't just about adding gold or
silver—it's about fortifying your retirement portfolio.
Whether you’re transferring from a Traditional IRA, Roth
IRA, 401(k), 403(b), or other eligible accounts, diversifying
with physical precious metals can provide a strong hedge
against economic uncertainty.
19
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Choosing the Right Custodian
A qualified custodian is required to manage your Precious Metals IRA. Custodians like
Equity Trust and STRATA Trust handle all paperwork, transactions, and ensure IRS
compliance. They also work with depositories to securely store your metals. While we
primarily work with these custodians, we can accommodate others like GoldStar or
EquiTrust, and if you have an existing Precious Metals IRA, we can add Priority Gold as
Broker of Record.
Purity Standards, Custodian, and Storage
Now that you've transferred your retirement into a Precious Metals IRA, it’s crucial to
understand how your assets will be managed and stored—and the standards they must
meet to stay compliant.
Acceptable Metals and Purity Standards
To be included in a Precious Metals IRA, your gold, silver, platinum, and palladium must
meet specific IRS purity standards:
Gold: 99.5% pure (with the American Eagle as an exception at 91.67% pure)
Silver: 99.9% pure
Platinum and Palladium: 99.95% pure.
Only certain forms, such as bullion bars and specific coins that meet these standards21,
are approved for your IRA.
By understanding custodian and storage requirements, along with IRS-mandated purity
standards, you’re ensuring that your Precious Metals IRA is fully compliant, secure, and
well-managed.
21. https://www.usgoldbureau.com/news/post/what-is-the-gold-standard
20
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Secure Storage Options
The safety of your precious metals is our top priority. Once you’ve made your purchase,
we recommend storing your assets with a trusted, certified depository. We have strong
partnerships with some of the world’s most respected vault storage companies, including
Brinks Storage and Delaware Depository. Your IRA custodian can arrange the transfer for
you, ensuring a smooth and secure process from start to finish.
Brink's Inc.
Salt Lake City, UT
Brink's Inc.
Los Angeles, CA
Brink's Inc.
Springfield Gardens, NY
Delaware Depository
Boulder City, NV
Delaware Depository
Wilmington, DE
AMGL
Las Vegas, NV
AMGL
Irving, TX
IDS
Dallas, TX
IDS
New Castle, DE
Priority Gold Depository Locations
21
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