Today, many people find themselves at a crucial moment in their financial journey.
Standing at a crossroads, one path leads to a future burdened by inflation, rising national
debt, and global instability, slowly eroding hard-earned savings. The other path, which we'll
explore together, offers strategies to help fortify wealth against these growing threats.
In this guide, we’ll share why now, more than ever, is the time to take steps to help shield
your wealth. From the dangers posed by the rising national debt and international conflicts
to the uncertain future of the digital dollar, it's clear that relying solely on traditional
financial strategies may no longer be enough. We’ll discuss how diversifying your IRA or
401(k) with gold and silver or purchasing physical precious metals can help you prepare
for whatever may come.
At Priority Gold, our mission is to help customers make informed decisions, together with
their own research and judgment, that align with their goals and move toward a more
fortified future. If at any point you have questions or are ready to take action, don't hesitate
to reach out to us. Our metals specialists are here to help you every step of the way.
So, let’s begin this journey towards reinforcing your financial future. The choices you make
today could very well determine the legacy you leave tomorrow.
Defend Your Wealth:
Act Now to Preserve Your Future
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Speak with a Specialist — 888-465-3008
Important Disclosures
Priority Gold's (“PG”) brochures and the other information it disseminates are for general educational purposes only. They are not and should
not be considered investment advice. Customers may not rely on these general education/information materials for any purpose. The precious
metals markets, moreover, are fluid and fast changing. Information provided herein may be superseded by intervening events.
PG is not a financial planner, retirement specialist or investment professional. PG does not provide legal advice, tax advice, or retirement-
specific recommendations, and the information it provides does not take into account each customer’s particular economic circumstances and
investment/retirement objectives. Your investment and retirement needs may be different and should be factored into any investment decision.
Each customer is responsible for doing his or her own independent research regarding any decisions he or she makes about purchasing
precious metals through PG or elsewhere. Precious metals may appreciate, depreciate, or stay the same depending on a variety of factors. PG
cannot guarantee, and makes no representation, that precious metals will appreciate or appreciate sufficiently to make customer a profit.
PG’s precious metals prices include a spread (i.e., a fee or gross profit) over and above PG’s cost for the physical precious metals it sells. This
spread covers PG's operating costs (such as rent, marketing and salaries) as well as PG’s profits. PG’s spreads are variable, but range from 2% to
34.99% of the price quoted. For more information about how much your precious metals must appreciate to make a profit, please see the more
detailed disclosures in PG’s customer transaction agreement.
Table of Contents
The Vanishing Dollar:
How Inflation is Impacting Your Wealth
05
The Essentials:
How to Acquire Precious Metals Step-by-Step
14
Golden Word:
Hear From Our Satisfied Customers
22
Silver Linings:
The Path to Precious Metals
08
Priority Gold:
America's Precious Metals Dealer
20
Platinum Pointers:
Frequently Asked Questions
24
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The Vanishing Dollar: How
Inflation Is Eroding Your Wealth
Picture this:
It’s 1970, and you’re buying your first new car. The price tag reads $3,543—reasonable,
right? Now, fast forward to today. That same car, adjusted for inflation, should cost about
$27,035. But when you walk into the dealership, you’re staring at a price closer to $48,7591.
What happened?
It’s not just the car that’s more expensive—everything is. The dollar you held so confidently
back in the 70s has lost its power, its strength chipped away year after year by the silent
thief of inflation. Back then, $1 stretched a long way. Today, you’d need over $8 to buy
what $1 could in 1970.
1970 Average New
Car Price: $3,543
2024 Average New
Car Price: $47,218
1. https://b2b.kbb.com/dealer-resources/news/new-vehicle-prices-down-december-2023-2/
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The Shrinking Power of $1
Once upon a time, $1 could fill up your gas tank. In 1930, it got you 10 gallons. But as
inflation, government policies, and mounting debt took their toll, that number has plunged.
By 1950, $1 bought just 3 gallons. The 1970s saw the dollar weaken further when we left
the gold standard, dropping its value to 1.5 gallons. And today, in 2024, $1 won’t even get
you a third of a gallon 2. This is the real impact of inflation—each year, your dollar buys you
less and less. Here's a look at how many gallons of gas $1 could buy at each decade:
THE DECLINE OF THE U.S. DOLLAR OVER TIME
2. https://finance.yahoo.com/news/gas-prices-every-decade-since-110002903.html
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3. https://www.rew.ca/guide/articles/the-impact-of-covid-19-to-the-real-estate-market-vs-the-2008-financial-crisis
The Financial Storm: Navigating Today’s Unpredictable Economy
A Shrinking Paycheck and Savings
The financial landscape has thrown us more curveballs than we ever imagined. The
2008 stock market bubble? A brutal wake-up call on how fast wealth can vanish when
speculation goes south. Then came the COVID-19 pandemic, turning the world on its
head and showing us just how fragile our economy really is—if you weren’t holding gold or
silver, you felt the squeeze. And real estate? Once a solid bet, it buckled under the weight
of the 2008 housing crisis and parts of it—especially commercial sectors—struggled again
during the pandemic fallout 3.
Meanwhile, the buzz around digital currencies is exciting, but their wild swings and
uncertain future remind us of the need for stability. Toss in global turmoil from wars and
crises, and it’s clear that diversifying isn’t just smart—it’s essential.
And let’s not forget the ever-growing national debt, casting a shadow over economic
stability and threatening to fuel inflation. In such an unpredictable world, understanding
these forces is key to fortifying your wealth and staying ahead of the game.
But it’s not just the rising prices you need to worry about—your paycheck and retirement
savings are also losing ground. While the dollar amount in your accounts might be growing,
it's true value might be steadily shrinking. Back in the 70s, your income and savings
provided real security, covering expenses with ease. Today, despite earning more and saving
diligently, the relentless rise in living costs outpaces everything, quietly draining away your
purchasing power and financial stability. Inflation is eroding the value of your hard-earned
money, making it more crucial than ever to shield your wealth before it’s too late.
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Few assets can fortify your wealth like precious metals. Gold, silver, platinum, and
palladium are reliable defenders against economic instability, each bringing unique
benefits to your portfolio.
Gold: Your Go-To Choice
Central banks are snapping up gold, adding 1,037 tons in
2023 alone 4. This isn’t just a trend; it’s a move to shield
against inflation and economic uncertainty. Gold's long
history of stability and value make it a top choice for
preserving wealth.
Silver: The Perfect Complement
Silver is more than just shiny—it's essential in industries
like batteries and solar panels. Constant demand and
its role as a hedge against uncertainty make silver a
vital asset.
Platinum & Palladium: Under-the-Radar Guardians
Platinum and palladium might be less known, but they’re
just as valuable. Crucial in automotive manufacturing and
other industries, these rare metals are powerful tools for
diversification and are IRA-approved.
Silver Linings: The Path to
Precious Metals
4. https://www.foxbusiness.com/markets/central-banks-grew-gold-reserves-2023-analysts-see-potential-price-surge
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In a Volatile World, Not All Assets Are Equal
In this unpredictable financial landscape, one thing is clear: not all assets are created
equal. While the dollar has steadily lost its value over the years, gold and silver have
done the opposite—over the long term, they've preserved and even grown in worth.
Consider this: in 1970, gold was priced at around $35 per ounce5 and silver at about
$1.70 per ounce6. Fast forward to 2024, and gold is over $2,670 per ounce7, while silver
has surged to over $32 per ounce6. That’s an impressive rise of over 7,529% for gold
and nearly 1,782% for silver.
Many top experts predict that gold and silver could continue to surge well into 2025.
With inflation, money printing, and growing industrial demand, these metals are proving
to be more than just wealth havens—they are smart, strategic moves to defend and
fortify wealth.
1970
1980
1990
2000
2010
2024
3,000
2,500
2,000
1,500
1000
500
30
25
20
15
10
GOLD PRICE
SILVER PRICE
1970 – 2024
PRICE PER OUNCE ($)
5. https://www.macrotrends.net/1333/historical-gold-prices-100-year-chart
6. https://www.macrotrends.net/1470/historical-silver-prices-100-year-chart
7. https://investingnews.com/daily/resource-investing/precious-metals-investing/gold-investing/highest-price-for-gold/
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Gold Prices During Key Events
Price of gold relatively stable because the U.S. was on the gold
standard, fixed price of $20.67 per ounce.
Gold prices saw significant movement in this decade, starting at
$35 per ounce in 1970 and increasing to $512 per ounce by 1979
due to high inflation and economic uncertainty.8
At the start of 2000, gold was priced at $272 per ounce. By the
end of 2002, as markets adjusted post-bubble, it had risen to
about $348 per ounce.9
Gold started the year at around $833 per ounce and saw an
increase across the year as the recession deepened, ending at
$869, and continuing to rise in subsequent years.10
Gold was $1,517 at the start of the year and surged to $1,887 by
the year-end, reflecting its status as a stable investment during
the global economic uncertainty caused by the pandemic.8
On January 1, 2024, gold was priced at $2,063.73 per ounce11, but
it has since surged to an all-time high of $2,685.15 in September12.
This dramatic rise has been fueled by inflation, anticipated rate
cuts, global debt, and geopolitical tensions. Experts predict gold
could reach $2,900 by the end of the year or early 202513.
1929
1970's
2000's
2008
2020
2024
The Great Depression Onset
Stagflation Period
Dot-com Bubble Burst
Great Recession
COVID-19 Pandemic Onset
Record Highs Amid Economic Turmoil
8. https://fred.stlouisfed.org
9. https://www.macrotrends.net/1333/historical-gold-prices-100-year-chart
10. https://www.usinflationcalculator.com/inflation/historical-inflation-rates/
11. https://www.cbsnews.com/news/heres-how-much-the-price-of-gold-has-increased-so-far-in-2024/
12. https://investingnews.com/daily/resource-investing/precious-metals-investing/gold-investing/highest-price-for-gold/
13. https://ca.finance.yahoo.com/news/2-big-reasons-gold-prices-233307015.html
10
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